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Umsetzung des Influencer Marketings im internationalen Kontext : ein multiperspektivischer Vergleich zwischen Deutschland und China
(Åbo Akademi, 2018)
As social media platforms rose in popularity in the last decade and became ubiquitous in daily life for users all over the globe brands strived for new methods to effectively convey their communication messages. One of the ...
Consumer Brand Perception through Social Media : A study on the Influences of Brand Perception on Generation Y
(Åbo Akademi, 2018)
With the increasing popularity of social media, the concept has gained increasing focus
as a platform for branding strategies. To address the efficiency and influencing power
of social media branding over more traditional ...