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The headache of translating advertisements : to localize or to standardize
(Åbo Akademi, 2019)
Storytelling as an intertextual strategy in brand communication
(Åbo Akademi, 2018)
Market-shaping and Sustainability Communication within the Clothing Industry : A Generation Y consumer perspective
Climate change is progressing at an ever-increasing alarming rate with continuous proof of the devastating effects it brings with it. The clothing industry is one of the largest polluters, making up more than all emissions ...