Haku

Inom studieområdet nationsmarknadsföring har man bland annat undersökt hur nationsvarumärken uppstår och förändras samt hur man kan påverka dem. Något man däremot ägnat mindre uppmärksamhet är hur företag kan ...

The growth of digitalization in today’s world is not only a trend anymore, rather it is a necessity for the people. With the advancement of digitalization and internet, the use of various types of online services has become ...

Abstract: The purpose of this study is to observe the perceived customer satisfaction level of online banking services in Finland. Many things have changed over the last 20 years in the banking industry’s service sectors ...

This thesis explores the impact of electronic word-of-mouth (eWOM), focusing primarily on the user reviews of mobile apps by customers on the decisions of prospective mobile app customers to download mobile apps. The aim ...

The purpose of this research is to establish the influence of Finnish customers’ privacy concerns on their online purchase intentions and behaviour. It seeks to establish how Finland-based online retailers’ customer ...