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Exploring the Influence of Music in Social Media Advertising on Perceived Brand Personality : A Generation Z Perspective
(2022)
Previous research in the field of audio branding has focused largely on background music in an in-store context. However, music is also utilized extensively in other contexts, such as advertising. Music can be used to ...
The headache of translating advertisements : to localize or to standardize
(Åbo Akademi, 2019)
Consumer perception of foreign cosmetic advertisements : A cross-cultural study of creating trust with social media advertising
(2021)
Along with the increase of social media usage, the consumer behavior has changed. This has forced companies to adapt to the changes and modify their communication strategy in order to attract customers. This change is ...
The credibility of native advertising - Perceptions by the consumers
(2023)
Marketing tactics remain plentiful in today´s modern world, and the competition to stand out is becoming more challenging. Marketers have realised that novel implementations are required to gain the audience's attention. ...