Selaus asiasanan mukaan kokoelmassa 518 Media- ja viestintätieteet
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Finner biblioteket svaret : en kvalitativ tilnærming til referansetjenesten i norske folkebibliotek
(Åbo Akademis förlag - Åbo Akademi University Press, 03.11.2006) -
Marketing culture of Finnish research libraries : an analysis of marketing attitude, knowledge and behaviour
(Åbo Akademis förlag - Åbo Akademi University Press, 13.12.2005)The aim of the present dissertation is to investigate the marketing culture of research libraries in Finland and to understand the awareness of the knowledge base of library management concerning modern marketing theories ...
