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De varumärkeskluvna : Varumärkesarbete och värdegrundsretorik i ideell och offentlig verksamhet
(Åbo Akademis förlag - Åbo Akademi University Press, 14.05.2020)This thesis explores branding within the Swedish nonprofit and public sectors. Using an hermeneutical approach and drawing on theories of branding, stakeholder theory and new institutional theory, its focus is strategic ... -
Understanding digital distraction : a longitudinal study on disruptive everyday media multitasking among diginatives
(Åbo Akademis förlag - Åbo Akademi University Press, 24.04.2020)During the past decade, mobile technology has transformed our media behavior and ur relation to media as part of our everyday lives. The media user today has unprecedented control over what content to consume, when and ... -
The Gray Zone in Marketing : Consumer Responses to Influencer Marketing
(Åbo Akademi - Åbo Akademi University, 18.06.2019) -
A study of EU data protection regulation and appropriate security for digital services and platforms
(Åbo Akademi - Åbo Akademi University, 18.05.2018)A law often has more than one purpose, more than one intention, and more than one interpretation. A meticulously formulated and context agnostic law text will still, when faced with a field propelled by intense innovation, ... -
Designing Industrial Solutions in Value-Based Selling : Managing Uncertainty and Solving Wicked Problems of Customer Need
(Åbo Akademi - Åbo Akademi University, 16.03.2018)Today a majority of industrial companies claim to provide solutions and produce customer value that surpasses the benefits of the traditional product-service offerings. However, providing and adding real value to the ... -
“Stoked” – En affektbaserad studie av brädsporternas materiella ekonomi
(Åbo Akademis förlag - Åbo Akademi University Press, 23.02.2018) -
Developing Interactive Network Branding in Business Markets : Case studies of SMEs from Developed and Emerging Business Markets
(Åbo Akademi - Åbo Akademi University, 18.12.2017)The purpose of this dissertation is to create an understanding of how branding occurs in business networks in which small and medium-sized enterprises (SMEs) are embedded. The main objective of the study is to conceptualize, ... -
Automating Text Processing Using Analytics - Automating text classifications and financial news parsing
(Åbo Akademi - Åbo Akademi University, 15.12.2017)Automating repetitive processes and replacing manual tasks with automated systems is an area of research that will greatly impact and transform our lives during the 21st century. Automation comes in many forms and we are ... -
The impact of referral rewards systems for online content creation
(Åbo Akademi - Åbo Akademi University, 16.12.2016)User-generated content (UGC) has become increasingly important for our everyday life as it can directly reflect our social interactions with other people. This importance is more apparent when travelers and tourists search ... -
Doing Fashion : bricolage, mess, and multiplicity
(Åbo Akademis förlag - Åbo Akademi University Press, 16.12.2016)What do fashion designers do when they do fashion? How are enchanting clothing objects stitched and pieced together behind closed doors? What happens when a designer is not performing on dazzling front stages according to ... -
To pay or not to pay : the dilemmas of an emerging business ecosystem - the case of mobile payments
(Åbo Akademi - Åbo Akademi University, 15.12.2016)In the modern digital age, with mobile technology at the heart of new and vibrant digital ecosystems, mobile payments draw extensive attention from researchers and practitioners. A mobile payment ecosystem can be described ... -
De alienerade : berättelser om mellancheferna och strategin
(Åbo Akademis förlag - Åbo Akademi University Press, 05.10.2016)How do middle managers perceive the strategy of the organization? This I study from the viewpoint of alienation theory, something that previously has not been connected with strategy research. By doing so, I intend to ... -
SME internationalisation from an emerging market to a developed market : a case study from Ghana
(Åbo Akademis förlag - Åbo Akademi University Press, 15.01.2016)This study focuses on understanding the internationalisation of small and medium-sized enterprises (SMEs) from an emerging market to a developed market. In particular, it examines the internationalisation process of a firm ... -
Survival competencies in SMEs in changing business environments
(Åbo Akademi - Åbo Akademi University, 11.12.2015)The thesis examines the competencies that enable business survival in changing business environments from the perspective of Russian and Finnish micro, small, and medium-sized enterprises in the field of forest industry. ... -
Designing sustainable industrial ecosystems : the case of a biogas-for-traffic solution
(Åbo Akademi - Åbo Akademi University, 12.12.2014)This thesis focuses on the development of sustainable industrial architectures for bioenergy based on the metaphors of industrial symbiosis and industrial ecosystems, which imply exchange of material and energy side-flows ... -
The time series convergence of dispersion in financial analysts' forecasts
(Åbo Akademis förlag - Åbo Akademi University Press, 05.12.2014)- -
Strategic narratives and competitive advantage : do winners speak differently?
(Åbo Akademis förlag - Åbo Akademi University Press, 26.09.2014)Concepts, models, or theories that end up shaping practices, whether those practices fall in the domains of science, technology, social movements, or business, always emerge through a change in language use. First, communities ... -
Matrix Mind : on managerial reframing in multidimensional problem solving
(Åbo Akademi - Åbo Akademi University, 16.06.2014)- -
Can tourism be sustainable? : service experiences from tourism destinations in Europe
(Åbo Akademi - Åbo Akademi University, 29.04.2014)The tourism industry is growing rapidly, and thus there is an urgent need to developing sustainable tourism. The research objective of the thesis is to explore and discuss the concept of sustainability within the tourism ... -
Culture in business interaction: an individual perspective : empirical studies in Finnish-Russian business relationships
(Åbo Akademi - Åbo Akademi University, 25.04.2014)The main objective of this doctoral dissertation is to reach a holistic and indepth understanding of the intercultural interaction within dyadic business relationships through the perspective of individual managers. The ...
