Selaus tekijän mukaan kokoelmassa 512 Liiketaloustiede

    • Strategic narratives and competitive advantage : do winners speak differently? 

      Krippendorff, Kaihan (Åbo Akademis förlag - Åbo Akademi University Press, 26.09.2014)
      Concepts, models, or theories that end up shaping practices, whether those practices fall in the domains of science, technology, social movements, or business, always emerge through a change in language use. First, communities ...