Selaus tekijän mukaan kokoelmassa 5 Yhteiskuntatieteet
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Marketing culture of Finnish research libraries : an analysis of marketing attitude, knowledge and behaviour
Singh, Rajesh (Åbo Akademis förlag - Åbo Akademi University Press, 13.12.2005)The aim of the present dissertation is to investigate the marketing culture of research libraries in Finland and to understand the awareness of the knowledge base of library management concerning modern marketing theories ...