Selaus asiasanan mukaan kokoelmassa Åbo Akademi
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Consumer reactions to market shaping efforts - a case study of the early stages of 5G mobile network services in Finland
(2021)The extensive use of data-hungry devices has heavily increased mobile data traffic. 5G is a solution that can keep up with the increasing data volume. 5G has been on the carpet for almost a decade, and the roll-out has ... -
Den digitala marknadsföringsprocessen med tonvikt på strategi : En kvalitativ studie inom finländska startup-företag
(2022)Digitaliseringen har en inverkan på alla områden och skapar ständigt nya möjligheter för alla företag att hantera sin marknadsföring och sina kundrelationer. För startup-företag gäller det att ta i användning digitala ... -
Finnish cleantech companies’ implementation of GLOCAL to enter the Chinese market : - A case study of Finnish firms’ utilization of networks in the internationalization process
(2021)As a result of globalization and the rapidly changing market environment firms must be able to adapt to the changes it brings with it. Hence, there is a crucial need for an updated internationalization strategy. The ... -
Internationalization and market potential assessment in B2C contexts : A case study in the packaged consumer goods sector
(2021)Many companies are interested in entering new markets but identifying suitable markets with high market potential may be challenging. Moreover, the need for market potential frameworks taking industry specific factors into ... -
Woke-washing or altruism? : Understanding the phenomenon of brand activism by studying the media effects and audience responses to the practice
(2021)At the latest in the summer of 2020 the world became aware of an emerging marketing tactic and phenomenon known as brand activism when companies rushed to release statements for the need of solidarity and change in the ...