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Finnish cleantech companies’ implementation of GLOCAL to enter the Chinese market : - A case study of Finnish firms’ utilization of networks in the internationalization process
(2021)As a result of globalization and the rapidly changing market environment firms must be able to adapt to the changes it brings with it. Hence, there is a crucial need for an updated internationalization strategy. The ... -
Initiating business relationships: Case NAPCON : A single case study on the dynamics of the relationship initiation process
(Åbo Akademi, 2019)Abstract: Today’s business-to-business (B2B) environment is gradually evolving from traditional sales paradigms to more relationship, service, and solution-oriented sales. As these markets are becoming progressively ...Kokoteksti on luettavissa vain Kirjatornissa ja Academill-kirjastossa.