Selaus asiasanan mukaan kokoelmassa Åbo Akademi
Viitteet 1-1 / 1
-
Consumer Brand Perception through Social Media : A study on the Influences of Brand Perception on Generation Y
(Åbo Akademi, 2018)With the increasing popularity of social media, the concept has gained increasing focus as a platform for branding strategies. To address the efficiency and influencing power of social media branding over more traditional ...