Knowledge discovery and visual analytics in a data-driven business environment
Donkovtceva, Olga (2021)
Donkovtceva, Olga
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2021051529985
https://urn.fi/URN:NBN:fi-fe2021051529985
Tiivistelmä
Nowadays, becoming data centric and insights driven is a critical strategy for nearly all businesses. Data can be regarded today as oxygen, which is needed in order to thrive in the data-driven business environment, as they conceal ample opportunities for business organizations for discovering new insights and knowledge. Visual analytics has become an indispensable part of business, as it enables analysts to explore data via visualizations and discover knowledge in innovative ways. Visual representations of information reduce complex cognitive efforts required to perform certain tasks. However, converting data into meaningful visualizations is not a trivial task and it cannot necessarily be automatically improved by continuously increasing computational capacity.
The purpose of this study is to examine why visualization is critical in today’s business organizations for innovative knowledge discovery and what drives knowledge discovery in the context of visual culture in organizations. The study attempts to explain what facilitates the process of knowledge discovery from the holistic perspective including the role of an analyst (human discourse), the tool-based viewpoint in terms of features and the organizational perspective in terms of the visual culture concept. It also encompasses the notion of visual discovery by design and endeavors to contemplate its implications in the knowledge discovery process.
In order to fulfil the purpose of the study, an appropriate theoretical background was built initially. Further, mixed research methods were applied to the study. The qualitative data were collected in the form of semi-structured interviews. Afterwards, a survey was conducted to collect quantitative data. The target group for both qualitative and quantitative data collections comprised business analysts. Finally, the thesis provides evaluations of the findings while comparing the literature review results in a discussion form and giving concluding points.
The purpose of this study is to examine why visualization is critical in today’s business organizations for innovative knowledge discovery and what drives knowledge discovery in the context of visual culture in organizations. The study attempts to explain what facilitates the process of knowledge discovery from the holistic perspective including the role of an analyst (human discourse), the tool-based viewpoint in terms of features and the organizational perspective in terms of the visual culture concept. It also encompasses the notion of visual discovery by design and endeavors to contemplate its implications in the knowledge discovery process.
In order to fulfil the purpose of the study, an appropriate theoretical background was built initially. Further, mixed research methods were applied to the study. The qualitative data were collected in the form of semi-structured interviews. Afterwards, a survey was conducted to collect quantitative data. The target group for both qualitative and quantitative data collections comprised business analysts. Finally, the thesis provides evaluations of the findings while comparing the literature review results in a discussion form and giving concluding points.