The use of IT in life and health insurance product development
Qin, Yu (2020)
Åbo Akademi
2020
Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2020050625347
https://urn.fi/URN:NBN:fi-fe2020050625347
Tiivistelmä
With the rapid development of big data, AI and other information technologies, enterprises have begun to focus on their own information construction, while customers' demands and requirements for related services are also increasing. The insurance industry is purely information-based and information-oriented, therefore efficient gathering, processing, analyzing, and using a vast amount of information is essential for business operations in this area. The use and development of IT is crucial. All activities between insurance companies and customers occur around information and information technologies mediate the relationships throughout the whole life cycle of insurance products. Therefore, in contrast to other industries, the modern insurance industry has a natural dependence on IT. Information technology is of vital importance to insurance companies and effective use of information and IT is a primary competitive advantage for insurance companies.
As one of the most influential insurance company in China, Ping An applies information technologies in multiple fields extensively and aims to become a world-leading fintech company on the basis of core information technologies. This study describes how information technologies are used in the development of life and health insurance product development in the company, with particular focus on and what kinds of data and information are used in product development.
This thesis is based on interviews within the company and it aims to invesigate the use of information and IT in data analysis in life and health insurance product development. To reach the aim of the thesis two research questions are set and 10 interviews were conducted with senior manager, technicians in information and actuarial departments, and sales managers to collect information and answer these questions. The interview materials provide an overview of the full cycle of insurance product development process. The results show in the context of big data, the insurance product development is changed into a better way.
As one of the most influential insurance company in China, Ping An applies information technologies in multiple fields extensively and aims to become a world-leading fintech company on the basis of core information technologies. This study describes how information technologies are used in the development of life and health insurance product development in the company, with particular focus on and what kinds of data and information are used in product development.
This thesis is based on interviews within the company and it aims to invesigate the use of information and IT in data analysis in life and health insurance product development. To reach the aim of the thesis two research questions are set and 10 interviews were conducted with senior manager, technicians in information and actuarial departments, and sales managers to collect information and answer these questions. The interview materials provide an overview of the full cycle of insurance product development process. The results show in the context of big data, the insurance product development is changed into a better way.