Value creation using business model frameworks and marketing by small and medium-sized enterprises : an insight on STOF
Säynäväjärvi, Matias (2019)
Säynäväjärvi, Matias
Åbo Akademi
2019
Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2019100932115
https://urn.fi/URN:NBN:fi-fe2019100932115
Tiivistelmä
The purpose of this master’s thesis is to identify how small and medium-sized enterprises may benefit of using business model with an insight on marketing. This study is carried out as a literature study. The literature is mainly based on business models and marketing. This master’s thesis is constructed by a review of the business model STOF and a review of marketing based on the business model.
Small and medium-sized companies may have lower resources on developing the business. A business model is a good tool for a company to review the business’ current state and discover possibilities to enhance the business. The STOF business model helps small and medium-sized companies with the delivery of a digital service due to the technology domain and points out the key marketing aspects. Both in business models and marketing the value created is important for the customer and thereby to the company. For the service to provide value to the customer and to the company, the delivered value must be equal or higher than the expected value. This can be achieved by the business models’ technical domain. However, a perfect digital service cannot be sold if the customer cannot reach the company, this is where marketing is involved.
Small and medium-sized companies may have lower resources on developing the business. A business model is a good tool for a company to review the business’ current state and discover possibilities to enhance the business. The STOF business model helps small and medium-sized companies with the delivery of a digital service due to the technology domain and points out the key marketing aspects. Both in business models and marketing the value created is important for the customer and thereby to the company. For the service to provide value to the customer and to the company, the delivered value must be equal or higher than the expected value. This can be achieved by the business models’ technical domain. However, a perfect digital service cannot be sold if the customer cannot reach the company, this is where marketing is involved.
Kokoelmat
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