Selaus tekijän mukaan kokoelmassa 517 Valtio-oppi, hallintotiede
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THE ADOPTION OF DIGITAL MARKETING AMONG SMEs IN GHANA : Increasing Profitability and Bridging the Digital Divide Using Social Media
Zaglago, Bernice (Åbo Akademi, 2019)ABSTRACT The purpose of this thesis is to explore the current trends of the adoption and usage of social media among SMEs (small and medium enterprises) in Ghana as a marketing tool. The study aims at determining how ...