Haku
Viitteet 1-10 / 16
Anspelningar på nationsvarumärket Finland i finländska varumärkens varumärkesberättelser : Hur upplevs anspelningarna och vilka mervärden skapar de för varumärkenas inhemska målgrupp?
(Åbo Akademi, 2018)
Inom studieområdet nationsmarknadsföring har man bland annat undersökt hur nationsvarumärken uppstår och förändras samt hur man kan påverka dem. Något man däremot ägnat mindre uppmärksamhet är hur företag kan ...
Diversifying a technology portfolio with videogame industry shares - An investment analysis
(2023)
The videogame industry as changed drastically the last 70 years, and this change has partly been due to technological advancements, but also due to changes within the industry itself. As the videogame industry has grown, ...
Regulating the elephant in the room : A thematic analysis of Artificial Intelligence as a policy problem
(2023)
Purpose:
Firstly, this thesis aims to study Artificial Intelligence (AI) by examining the challenges with the Artificial Intelligence Act (AIA) from the perspective of the Swedish stakeholders. Secondly, the thesis discusses ...
THE IMPACT OF ELECTRONIC WORD-OF-MOUTH (eWOM) ON NEW CUSTOMER ACQUISITION : A Study of How Online Customer Reviews Affect New Downloads of Mobile Applications
(Åbo Akademi, 2019)
This thesis explores the impact of electronic word-of-mouth (eWOM), focusing primarily on the user reviews of mobile apps by customers on the decisions of prospective mobile app customers to download mobile apps. The aim ...
Hur kan man mäta användarupplevelsemognaden i företag?
(Åbo Akademi, 2019)
How taxing is it to use online services? Evidence from the use of Different Available Online Services from Users’ Perspective
(Åbo Akademi, 2019)
The growth of digitalization in today’s world is not only a trend anymore, rather it is a necessity for the people. With the advancement of digitalization and internet, the use of various types of online services has become ...
Storytelling as an intertextual strategy in brand communication
(Åbo Akademi, 2018)