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Doing Fashion : bricolage, mess, and multiplicity
(Åbo Akademis förlag - Åbo Akademi University Press, 2016-12-16)
What do fashion designers do when they do fashion? How are enchanting clothing objects stitched and pieced together behind closed doors? What happens when a designer is not performing on dazzling front stages according to ...
De alienerade : berättelser om mellancheferna och strategin
(Åbo Akademis förlag - Åbo Akademi University Press, 2016-10-05)
How do middle managers perceive the strategy of the organization? This I study from the viewpoint of alienation theory, something that previously has not been connected with strategy research. By doing so, I intend to ...
SME internationalisation from an emerging market to a developed market : a case study from Ghana
(Åbo Akademis förlag - Åbo Akademi University Press, 2016-01-15)
This study focuses on understanding the internationalisation of small and medium-sized enterprises (SMEs) from an emerging market to a developed market. In particular, it examines the internationalisation process of a firm ...
The impact of referral rewards systems for online content creation
(Åbo Akademi - Åbo Akademi University, 2016-12-16)
User-generated content (UGC) has become increasingly important for our everyday life as it can directly reflect our social interactions with other people. This importance is more apparent when travelers and tourists search ...
To pay or not to pay : the dilemmas of an emerging business ecosystem - the case of mobile payments
(Åbo Akademi - Åbo Akademi University, 2016-12-15)
In the modern digital age, with mobile technology at the heart of new and vibrant digital ecosystems, mobile payments draw extensive attention from researchers and practitioners. A mobile payment ecosystem can be described ...