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    • Mielikuvien luominen traileroinnilla : tutkimuskohteena Big Brother Suomi 

      Harjanne, Tuuva (Helsingin ammattikorkeakoulu Stadia, 27.11.2006)
      The thesis studies the launch campaign of Big Brother Finland, especially from the viewpoint of on-air promotion. Interest to the subject arose when participating in the campaign as an on-air promotion planner together ...