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Katepillarista kauppakassiin : product placement suomalaisessa tv-ohjelmatuotannossa
(Helsinki Polytechnic StadiaHelsingin ammattikorkeakoulu Stadia, 2006-05-29)
Product placement has become more and more common in Finnish television programmes lately. Product placement, as with the whole of the television industry, is strictly regulated and monitored by law. Surreptitious advertising, ...