The Role and Potential of Social Intranet in an Organisational Context : A Case Study of Yleisradio - The National Broadcasting Company of Finland
Alho, Juha (2018)
Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.
Julkaisun pysyvä osoite on
This thesis explores the relationship of social software and organisations. It discusses how social intranet can create value for the adopting company, what impact and role it has inside an organisation and how organisation can generate return on investment for social intranet. The literature presented in this paper establishes an understanding that social knowledge management software does not create value for organisation by itself, but that its value is strongly dependent on the context it is implemented. Although we refer to technology and IT while discussing about social intranets, the adoption of these type of systems should be regarded for being much more than pure technical projects. The literature presented takes a comprehensive approach in the purpose of understanding the complexity of the topic, where a variety of factors influence the outcome of software implementation and value of utilisation. In the context of organisational information and knowledge management-, internal communications- and collaboration development, organisational culture and managerial behaviour are key determinants for software’s value creation. The case study of this thesis will provide a cross-section throughout the adoption project of social intranet Yle+. This thesis suggests that already starting from establishing project scope and system design, it is important that the organisation and its’ people are involved in the process. The level of individual awareness, desire and knowledge - terms that are often encountered in the field of change management – are in key position in determining the success of IT implementation. Before the implementation can take place, it is crucial that the organisation is ready and positive for the adoption. Naturally, a succesfull adoption will create favourable basis for future development of work whilst providing a healthy basis for organisation-technology fit. The case study also suggests that organisation should prepare for change in how work is conducted inside the organisation. For extending the potential and significance of social intranet in an organisational context, new tools are suggested for requiring new approach in how work, collaboration and communications takes place. If the organisation is not capable, willing or brave enough to change the existing processes and communication methods, the value of social intranet is unlikely to reach its highest level. Therefore, this thesis suggests that compared to traditional static intranets and organisational databanks, the utilisation of social software requires change in how organisation works and communicates internally. As the case study will show, the true potential of social intranet may be revealed after some time has passed from the adoption and this is something that may not have been comprehended in the original vision and motivation for adoption.
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