The managerial internationalization success factors as influencers on the internationalization model of a service SME
Kailanto, Arttu (2017)
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Managerial characteristics are important for successful internationalization of a service SME, but their presence in pre-internationalizing firm has had limited focus in the literature. Therefore, this study focused on a Finnish service SME in a pre-internationalization phase and the effects of the managerial characteristics on the internationalization model used when planning for the initial internationalization. The purpose of this study was to find out if the presence of the managerial success factors in a pre-internationalizing service SME affect the internationalization model of the firm. The empirical research was conducted as a single case study with an in person semi-structured interview and a questionnaire. The main finding of the present study indicated that managerial success factors influence the choice of service SME internationalization model in the pre-internationalization phase by modulating the opportunity recognition ability in the firm. Management style of service SMEs is more agile than that of traditional manufacturing firms. Increased understanding of managerial success factors help to comprehend why service SMEs internationalize with integrating internationalization models. Furthermore, the managerial internationalization success factors were divided into stable and nonstable characteristics according to the speed that the characteristics can be changed in the pre-internationalization phase. These findings help the manager to focus on developing the characteristics that help the firm to internationalize more successfully.
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