The effect of celebrity CEO’s crisis communication to crisis outcome
Aho, Jukka (2014)
Julkaisun pysyvä osoite on
The purpose of this this study is to examine the effects that a celebrity CEO’s crisis communication has on the crisis outcome and further on the quick decision response, resource mobilization and information flow during a crisis. The research was conducted using a multiple embedded case method, with four cases that represent different kinds of crisis that have all involved a celebrity CEO. The cases have been collected from various secondary data sources. The results of the study indicate that in crisis situations the celebrity CEO is expected to take responsibility of the crisis communication. The CEO needs to understand how and what to communicate in these situations and they need to make quick decisions even with limited information available. Crisis outcome is highly dependent on the golden hour crisis communication and there the performance of the celebrity CEO is crucial.
- Pro gradut 
Näytetään aineisto, joilla on samankaltaisia nimekkeitä, tekijöitä tai asiasanoja.
1990s Economic Crisis. The Research Programme on the Economic Crisis of the 1990s in Finland. Final Report Kiander, Jaakko; Virtanen, Sari
VATT-julkaisuja : 27 (Valtion taloudellinen tutkimuskeskus VATT, 04.09.2002)This final report contains the abstracts of the findings of the research projects which participated in the Academy of Finland's research programme in 1998-2001. The programme analysed the causes and consequences of the ...
1990s the economic crisis in Finland. The Research Programme of the Academy of Finland: Down from the heavens, up from the ashes. The Finnish economic crisis of the 1990s in the light of economic and social research Kalela, Jorma; Kiander, Jaakko; Kivikuru, Ullamaija; Loikkanen, Heikki A.; Simpura, Jussi
VATT-julkaisuja : 27 (Valtion taloudellinen tutkimuskeskus VATT, 01.11.2001)Finland experienced an exceptionally deep and long economic crisis during the first half of the 1990s. Within four years, output was reduced by more than 10 percent and the unemployment rate quadrupled to almost 17 percent. ...